While working for and talking with marketing managers I found out that AdWords is a tricky thing. If you're managing a huge website, it is hard to track every single keyword that currently does not well perform. But this is sheer waste of money!
To help people out of their misery, I co-founded the PPC Rocket GmbH in 2017. The tool developed by us currently consists of four modules:
There are many factors that influences the effective cost per click on an ad. Google combines those factors in its “Quality Score” (QS). The higher the QS of a Keyword, the lower are the effective costs. PPC Rocket analyzes your quality scores and the influencing factors from the keyword level up to an account health report and provides an overview dashboard and detailed report on every level. This allows marketing managers to react quickly on worse performing keywords and ads and save money.
It is known that for online shops the conversion rate approaches zero if the number of available products on a landing page falls below a particular threshold. PPC Rocket allows an automated analysis of the (AdWords) landing pages. It can react automatically with either pausing the corresponding keywords or ads or switching the keywords destination URL to another landing page where enough products are available. Daily reports can - among others - help the purchasing department: they can react quickly on reductions of the number of products on a distinct landing page.
Besides the AdWords landing page analysis, PPC Rocket can analyze all URLs from Analytics accounts, too. In a detailed report we display the number of products of a distinct page in combination with the main key performance indicators (KPI) of Analytics.
To provide an quick overview of the performance of an AdWords account that can be extended down to a fine-granular level, we are developing a performance reporting tool. The performance reports can be filtered and segmented to provide a very flexible report that can be adapted to our customer’s needs.
You see, PPC Rocket is the perfect tool for marketing managers!www.ppcrocket.com